Words and posts

The words on the site, and the posts that point back to it

Most people find describing their own business harder than they expect. We talk to you, write it, and you correct whatever we got wrong.

How it runs

Learning the voiceA conversation, recorded. Most people describe their own business better out loud than in writing, and that is what we write from.
The photographsHalf a day at your place. The room, the work, the people, the thing you actually sell. Not stock.
The first monthWritten, shown to you, corrected. You mark up the first batch properly and the ones after it need almost no changes.
Running itPosts go out on a schedule you can see. If something is wrong you say so and it is fixed before it publishes.

Written after a conversation with you, not from a brief. You get a draft, you mark it up, we fix it. That loop is usually two rounds.

Your shop, your work, your people, taken on a real visit. Stock photography of somebody else’s bakery is the fastest way to look like everybody else.

Planned a month at a time so there is something to say on a slow week, and written in the same voice as the site rather than a different one.

English and Tamil, written rather than translated. A machine translation of marketing copy reads as a machine translation.

A comment or a message that goes unanswered for a week costs more than the post earned. We flag anything that needs you and draft the rest.

Which posts were actually seen and which were not, in plain English. Where something is not working we stop doing it rather than doing more of it.

Pongal, Diwali, the wedding months, the monsoon. The calendar your customers actually live by, written ahead of time rather than the morning of.

Every photograph, caption and file sits in your own drive from the first day. If we stop working together you lose nothing.

One conversation, no charge and no pitch deck. If we are not the right fit we will say so.